You like it where? Facebook campaign leaves people wondering

MANILA, Philippines - Where do you like it?

For days now, many women have posted mysterious Facebook status messages, like "I like it on the floor," "I like it on the kitchen counter," and similar stuff, leaving other people wondering what these people are talking about.

Don't worry: The "I like it on..." meme is just the latest Facebook campaign devised to raise awareness for breast cancer.

The campaign, started in connection with the Breast Cancer Awareness Month, calls for women to post status messages starting with the phrase "I like it on..." - to indicate where the woman would usually prefer to place her purse at home.

Because of the cryptic nature of the meme, many Facebook users have been left scratching their heads, wondering what these status messages meant.

Some blogs and websites have commented on the campaign's "heavy sexual connotations," and some also criticized it as something barely related to breast cancer awareness.

The campaign is a follow-up to last year's similarly cryptic Facebook meme where women would post the color of their underwear on their status messages.