'Creatures' ad campaign wins at Cannes festival

MANILA, Philippines - An advertising campaign dubbed "Creatures" won the Silver Lion for the Outdoor Category at the 2011 Cannes Festival of Creativity.

The campaign is for Boysen and it was done by the agency TBWA\Santiago Mangada Puno (TBWA\SMP).

The 2011 victory is a second for both Boysen and the agency in the said awards.

In a statement, the agency said the "Creatures" campaign used high-speed photography, premium Boysen paints, meticulous shot choice, and design craft. It is a sequel to the "Flowers" campaign of 2010, which also won many awards, among them a Bronze Lion at the Cannes Lions Festival.

Behind "Creatures" is the creative team led by Creative Director Jake Tesoro, with Copywriter Bryan Siy and Art Director Nolan Fabular.

The agency also said the campaign is consistent with Boysen's thrust toward caring for the environment.

The paint company is currently spearheading a large-scale art project on the busy EDSA highway [http://rp1.abs-cbnnews.com/lifestyle/04/29/11/artworks-soon-dot-edsa] using Knoxout, a paint product that reportedly breaks down air pollutants.

This project is dubbed EDSA or Everyone Deserves Safe Air. Under the project, EDSA's walls will feature giant art pieces by 7 artists and TBWA\SMP.