Friday, April 1, 2011

3 Pinay supermodels join Levi's NY fashion show

NEW YORK, NEW YORK - When these Filipina supermodels in New York went to a go-see casting call for Levi's, they had no idea all 3 of them would make it.

To their surprise, Charo Ronquillo, Charlene Alvarez, and Danica Magpantay were 3 out of the 24 models who made it to the Levi's Fall/Winter Fashion Collection Preview in New York's Soho District yesterday.

It's an exclusive and private preview that showcases different Levi's lines worn by live models presented in various installations.

"Sobrang na-surprise po kaming tatlo, as in, 'Na-gets mo? Na-gets mo? Na-gets mo?' 'Yeah, na-gets ko! Go!' Then nagkita-kita po kami ng call time as in ang saya-saya namin. Hug kami," said Ronquillo, 2nd runner-up in the Ford Supermodel of the World contest in 2005.

Magpantay made Filipinos proud when she was crowned Ford Supermodel of the World 2011 in New York last January.

Since then she has been working nonstop but she's happy to find out that more and more Filipinos are getting into the New York fashion scene.

The Levi's show is extra special for her because she got to work with 2 of her Pinay supermodel friends.

"Ito 'yung first time naming tatlong mag-work. Si Chat I’ve been with her in some presentations and some shows which is fun kasi makikita mo talaga na certain designers really like our look and hindi mahirap na makapasok ang Filipino ngayon. Ngayon tatlo kami. It’s Levi’s, it's big!' Magpantay said.

Levi's Jeans publicist Melissa Ladines said they want models from different kinds of ethnicities.

"I think most brands are going global. We sell Levi’s all over the world, so we wanna cast all models from different kinds of ethnicities just so we have a lot of representation," Ladines said.

While many people see the glitz and glamor side of the fashion industry, these Pinay supermodels say it's all hard work, sweat, and tears, especially during Fashion Week where many of them have to attend 15 castings a day scattered in different parts of the Big Apple.

"Takbo ka ng takbo all over the city. Tapos pagkatapos nung araw, may paltos paltos ka. Tapos hindi mo alam kung makukuha mo 'yung job or ano. Mahirap. Mahirap bago mo makuha ang isang trabaho," said Alvarez, 1st runner-up in the Ford Supermodel of the World 2010.

Looking fabulous and glamorous is key to making supermodels look even more stunning on and off the catwalk.

Albee Franson, the head makeup artist for the Levi's preview who made these girls ready for their close-ups, happens to be Filipino-American.

"My gosh, I was in awe when I found out there were 3 Filipino models out of the 20 models that we have here. I actually had to come up and ask them, 'What are you?' because I didn’t believe they were Filipinos. I love that they bring a different kind of look to the set. So pretty," said Franson.

The achievements of these Filipinos in New York's fashion scene is only making it easier for future Filipino supermodels to make their dreams come true in the Big Apple.

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